Design System Elements

The Bethesda design system has been developed to help reinforce our brand and our promise. It creates a unique and cohesive appearance for all our communications. It helps our employees, volunteers and the people we serve in our communities immediately recognize and differentiate our materials from those of other organizations. By applying our design system in a consistent and thoughtful manner to all internal and external materials, we reinforce a message of unity and professionalism throughout our organization.

Designers/communicators are encouraged to explore the use of our design system components beyond the limited number of applications and examples shown in this tool. Bethesda has several key elements that make up our design system, including: our logo, color, imagery, grid and structure, messaging and typography. Together these components create the Bethesda look and feel.

Preserving the integrity of our logo and design system through proper use will ensure that we maintain a strong appearance across all brand touch points.


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