Introduction

Welcome to the Bethesda Graphic Standards.

Our identity is a powerful asset. By consistently applying all the elements of our visual identity across all touch points, we create and maintain a strong brand that reinforces who we are, how we define our personality and the value we provide to the people we employ and the people we support.

This site is a reference tool that provides standards and design guidelines for the use of the Bethesda visual identity. It presents vital information about the use of our logo and design elements, such as graphics, color, typography, imagery and layout. These standards are to be consistently applied to all of our branded touch points including advertising, print, collateral, stationery, fleet, signage and digital media.

Adhering to these standards will ensure continuity, a high standard of professionalism and a clear, consistent message for Bethesda.


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