The readability of our logo is maximized by guaranteeing that a minimum amount of clear space surrounds the entire logo. This clear space relies on a proportional relationship based on the height of the "B" in our brand name.
Violation of the clear space by other elements such as imagery, illustration, graphics, typography*, page edge, folds or other visual components will inhibit legibility and diminish the impact of our logo.
Whenever possible, maintain a minimum 1B area of clear space around the logo. More white space surrounding the logo is always encouraged. This rule applies to all formats of our logo.
Please be aware that there are exceptions, which may include signage, social media graphics or promotional items.