Shown here are speciﬁcations for reproducing Bethesda Blue and Bethesda Gold, our primary brand colors. When reproducing these colors always visually match approved PMS colors. It is vital that our brand colors look consistent from piece to piece and medium to medium. These colors should appear the same regardless of whether they are created for ink, vinyl, ﬁlm, paint, fabric, thread, video, monitor screen, etc.
PMS - PANTONE is a registered trademark of Pantone, Inc. PANTONE is Pantone, Inc's. check-standard trademark for color reproduction and color reproduction materials. The colors throughout this document may not match the PANTONE color standards. Refer to the current edition of the PANTONE Color Formula Guide for accurate hue and density match.
Logo Color Options
Consistent logo appearance is important in maintaining the strength of our identity. The logo color must be applied as demonstrated here. The background to which the logo is applied must have an acceptable range of contrast, void of any distracting or competing visual activity.
The examples here demonstrate the only accepted positive and reverse color options. Always use approved artwork. Use the preferred two-color positive logo, whenever possible.