At the center of our brand and our visual identity is our logo. It is the single strongest visual element used to promote our name and our organization. Therefore, it must be used correctly and consistently to reinforce its legal protection as our identity. Our logo must be applied to all materials in accordance with the standards and guidelines developed to ensure maximum consistency and visibility is achieved with each and every brand touch point.
Our logo is composed of multiple elements. These elements, detailed here, should never be altered, redrawn or repositioned in any way. Always use the approved electronic artwork when reproducing our logo. Electronic artwork is available in the required ﬁle formats and in all approved color formats. Please contact the Marketing Department to obtain the necessary ﬁles and guidelines.