Positive and Reverse Logo Application

Careful consideration must be demonstrated when applying the logo to any application, substrate or surface. Always use the correct logo color option by following these basic guidelines.

If the application you are applying the logo to is white or if it has a value comparable to 10%-40% black, as shown here, the preferred 2-color positive or the optional black logo may be used.

If the application you are applying the logo to has a value comparable to 50%-100% black, you must use the optional reverse white logo.

If the range of contrast falls in the 90%-100% range use the 2-color reverse logo. This guide applies to print, signage, embroidery, silk-screening, etc. and by following this guide you guarantee the visibility of the logo is never compromised.

 

Image of Bethesda Design Standards Logo Guidelines for Positive and Reverse Logo Application


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