The Bethesda design system relies on the use of our primary colors of Bethesda Blue and Bethesda Gold for its primary color positioning.
In addition to the primary colors, a palette of complementary support colors has been developed. These colors draw from our Lutheran heritage (The Luther Rose was designed by Martin Luther in 1530) while also providing the ability to add graphic distinction and ﬂexibility to our many brand touchpoints.
Picking support colors can often depend on the application and the photography being used. Pick colors that support and complement the photography or message. These colors will provide enough ﬂexibility and variety to meet virtually all color needs. Support colors can take on a dominant role in design, BUT they may never be used in our logo. Business tools and applications that are more corporate in nature, such as stationery, signage and vehicle art should use our primary colors. Marketing materials can use support color to help make a statement.
These colors have been selected from the Pantone Matching System and they do convert well into CMYK format. Do not over design using color.